Buy like an insider.
Exit like one too.

Buying gold
is an exit strategy.

Nobody buys gold planning to hold it forever. A day comes — a need, an opportunity, a family moment — when the metal has to turn back into money. What it is worth on that day was decided on the day you bought it: what you paid over spot, and whether a real market maker is standing on the other side.

From 2009 to 2014, Michael sold physical metal from the inside — the gold coins and bars, at the prices the public pays. A top rookie at Goldline International, he finished 2011 as its number one broker out of 200, the year gold first hit $1,900 an ounce — then a top producer at a second retailer before returning to finance. The ranking is a matter of record, not a marketing line; he holds the W-2s to prove it. He has also personally handled liquidations of size, many times. He knows exactly where the money goes, who it goes to, and what the scramble looks like when there is no exit plan. MAG is built so its clients never live that scramble.

A salesperson sells you metal.
A market maker buys it back.

Every trade has two sides. Retail staffs the first one. The second — a bid waiting for you, in size, on an ordinary Tuesday or a bad day alike — belongs to wholesale market makers the public never meets.

MAG holds an account with one of the most exclusive wholesale metals desks in North America — a desk that does not deal with the public. That account is the engine behind this page: it is why our buy prices start at wholesale, and why our sell prices are real.

Gold is not an investment.
It is a cash alternative.

Retailers pitch gold against the stock market — a rival investment, with a better story. That is the wrong sale, and it sets buyers up to judge gold by rules that were never its job.

Gold does not pay a dividend, grow a business, or compound. It holds. It is cash in a form no central bank can print — value parked outside the system, in your hand. And because it is a cash alternative, the exit is not a detail: the day you treat it as money again is the day it does its job. Sold as an investment, gold gets misjudged. Held as what it is, it simply works.

A monetary asset, with practical
differences from cash.

Gold has served as money and remains an official reserve asset. A bullion coin is not equivalent to a dollar available in a bank account. Its spending value depends on the market; turning it into cash requires a buyer, a quoted price and transaction costs.

OUR APPROACH

We do not build the case for gold around a promise that it will outperform stocks. Comparisons can be informative, but different assets serve different purposes. We focus on ownership, total purchase cost, custody and the conditions of a future sale.

Gold may complement a broader financial plan. It does not guarantee purchasing-power protection, replace immediate cash reserves or eliminate investment risk. Central-bank practices do not establish suitability for an individual buyer. This perspective concerns gold; silver and platinum have distinct market characteristics.

Have you thought about
where you’ll sell it?

Where will you sell your gold? Is there enough liquidity when you do? Will the salesperson who sold it to you even be around?

Gold Michael sold at $1,500 an ounce in his retail years is worth multiples of that today. Thousands of holders are sitting on real gains with no exit plan — and a salesperson long gone. Selling metal is not a mystery. It is a function of numbers and liquidity, and it should be arranged before you buy, not improvised after.